Direct digital printing on socks involves printing a design directly onto the fabric using specialized digital printing equipment. The process works by laying down color in tiny droplets onto the sock which is stretched over a rotating drum, creating an image or pattern. The printing process is done in a way that the ink permeates the fabric, bonding with the fibers, and creating a permanent image that won't fade, peel, or crack. The digital printing process allows for precise color control and fine detail, making it ideal for printing complex designs and images with high accuracy. The direct digital printing process is also very effective in eliminating dark side seams and white grin through when the sock stretched over the leg.